Linking Building Tool

I’m not affiliated with this link building tool (no cash for me), but I’ve been sending it to my friends.

The Link Builders Toolkit is a massive collection of links. Sure, you’ve seen many of them. But the Excel resource really rounds out what you need for link building.

Get it here.

Online Marketing Firm – New Guide with 25 Tips

At World Synergy, I put together a new guide for marketers.

The guide, “25 Ways to Succeed with Online Marketing,” is available for free. Yep, no charge.

Download it here.

I’ve been doing online marketing for 13 years now. I picked up some great ideas and developed some of my own. They’re all packed into this practical online marketing guide.

Link Building 101 for Ohio Businesses

I created Ohio Cities way back in 1998 and let it kind of age.

This year, I gave it a new look and took a friend’s advice and gave it new life through WordPress.

Now I’m making it really easy for Ohio businesses to get a link on a very old directory. For marketers who care about search engine rankings, it’s a no-brainer.

Go here to add a link today:

Many of the Ohio tourism links are useful after all of these years, but I’m saying goodbye to the old and welcoming new links.

Link Building – Have the Right Attitude

I recently began a GoTo Meeting link building training session and announced that link building was time-consuming with limited rewards.

It may not sound like a great way to approach a training session.

But that quick backdrop was a way of saying link buiding is necessary and CAN have rewards.

Link building consultants – whether they work for an agency of any size or for an in-house team - need to have the right attitude. You need to have the expectation that your efforts may not always find jewels at every corner. But persistence pays off. And your clients and bosses will depend on link building consultants to make good research choices and find ideal links for them.

Link building isn’t easy – and can be a bit discouraging when you can’t find a suitable source of links.

But links are available – and they do drive traffic while influencing rankings.

Focus on the end results and make good link research choices as you become more seasoned in how to find links as successful link building consultants. I’ll have more on those tactics soon.