Online Marketing Matters » SEO

Increase Site Traffic with a Solid SEO Program

Mike — Sun, 15 Aug 2010 00:47:28 +0000

We all know that ranking higher for a search term will deliver more traffic to your site. But how much more traffic can you really expect from a higher ranking?

Read the full report published by Chitika.

When you rank number 1 for a search term, about 34% of the people who searched for that word will click on your site. Number two drops to about 17%, number 10 (bottom of the first page) gets about 2% of the clicks.

There’s a huge drop for sites ranking in the 11-20th spots. These ranking positions appear on the second page of search results.

Here’s a breakdown of the percentage of traffic a site will get based on its rank:
1 34.35%
2 16.96%
3 11.42%
4 7.73%
5 6.19%
6 5.05%
7 4.02%
8 3.47%
9 2.85%
10 2.71%
11 1.11%
12 0.85%
13 0.70%
14 0.57%
15 0.48%
16 0.39%
17 0.33%
18 0.28%
19 0.28%
20 0.29%

Remember that you can use the Google Keyword Tool to estimate the global monthly search traffic for your phrase.

SEO Pricing

Mike — Sat, 14 Aug 2010 16:01:15 +0000

In my SEO Is NOT a Candy Store series, I take on SEO pricing in Aisle #2.

SEO pricing is all over the map - from initial SEO pricing details to the length of contracts.

When a company signs up for SEO, the pricing must factor in who the business is hiring (individuals or whole teams) and details about what the experts are actually expected to accomplish.

In the SEO pricing video, I walk through scores of questions. If you don’t want to be left with doubts or misunderstandings, you should have clear answers to each question.

What’s your experience with SEO pricing? It hasn’t been a problem? It’s confusing? You’ve been misled?

The best SEO firms are candid and clear. Is your consultant up front about his SEO pricing?

For Online Marketing and SEO, Your Website Must be Worthy

Mike — Thu, 05 Aug 2010 21:53:29 +0000

Every website can be a candidate for SEO, but you really need to think about the eligibility factor. Just like sports players who must comply with eligibility rules, websites need to be ready to play.

Or, if they aren’t ready, they may need to get in shape before having a shot at ranking well for quality keyword phrases.

I made a new guide on the topic for World Synergy, which I joined this year (I’m the Web Strategy Thought Leader).
The complimentary report is called: “SEO: How Eligible Is Your Website to Play?”

The guide walks through several website factors that can help marketers determine how much their companies will succeed with SEO. Online marketing comes at a price. Some people pay it along the way. Others have to catch up.

How eligible is your website? Get some fresh insights today.

When Web Site Designers Overstate SEO Skills

Mike — Sun, 25 Jul 2010 17:59:28 +0000

For my SEO is NOT a Candy Store series, I have a new video that explains the dangers of working with web site designers who claim to be SEO specialists when they really lack the skill sets.

View the video here: