Free Web Site Audit

It’s really easy for web marketers to tap into a couple of tools and give companies a quick report about a website.

World Synergy ignores the norm and is offering custom web site audits – actual evaluations of a website from multiple angles.

And guess what? I head up the assessments as Web Strategy Thought Leader at World Synergy, an online marketing firm offering a full range of other Internet and IT services.

We have a good approach and a format that makes helps us offer our feedback in a way that makes sense for marketers and business executives. And we even offer a phone consultation to review our findings that cover:

• Design
• Programming
• SEO
• Calls to Action
• Inbound Links
• Rankings

When Web Site Designers Overstate SEO Skills

For my SEO is NOT a Candy Store series, I have a new video that explains the dangers of working with web site designers who claim to be SEO specialists when they really lack the skill sets.

View the video here:

Website Development No-No

If you have a website with multiple products and a few countries, don’t toast your home page and reduce it to a logo and a “Select Country” download.

Search engines will have trouble crawling (indexing) the website, rankings will fall, revenue will decrease and everyone will feel like Monday came too soon.

Either make the country options more apparent on the real home page or make sure the new home page is filled with strategic content and links.

Look for other Website development tips soon.