Really? Keyword Spam Makes a Splash

I look at hundreds of web sites every week and I’m not surprised by much. Usually it’s a creative domain name or graphic that catches my attention.

A couple years ago, one spa web site included an animated graphic with a cat giving another happy cat a massage. It was freakishly odd, especially the yellow towel on one of the cat’s heads.

What I saw today wasn’t as peculiar as much as it was senseless.

skip-keywords

It was keyword spam city on a splash page for SEO. I hate splash pages, but this one took it to a new level. I’ll spare the web site by showing you only part of the page (a very small part of this mess). After a few seconds, the page redirects to the “real” home page for what appears to be a very established assisted living center.

Why would a web marketer risk having the site delisted just to throw in a bunch of redundant keywords?

OK, so maybe they rank well – for now – because search engines don’t automatically size up these tactics and kick them out.

But this is the first impression? Really?

The facility shows a visitor absolutely nothing except a bunch of words you don’t want to read and “Skip Intro” text that shouts: “Ignore This Web Site Because We Just Annoyed You.”

Maybe competitors have already gone to the Webmaster Tools Google Spam Report.

I’m left wondering why a company president or marketer would let this splash “tactic” persist for SEO. I guess they figure that it’s only a few seconds and impatient Internet searchers will miraculously become patient and look forward to what lies behind this first page.

I still insist that no web site can be perfect – there will always be flaws. But some decisions need to be challenged and fixed.

How often do you encounter keyword spam?

 

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I've been an online marketer since 1997 with over 25 years of online and print publishing experience. I founded Online Marketing Coach after working for other agencies. The firm is an advocate for small business owners who want to know what they can do to succeed with online strategies. I've worked with hundreds of small businesses as well as large companies and organizations like Little Tikes, Bissell, Woolite Carpet, Eaton Corp., MTD and Cleveland Clinic.

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