Display Your Phone Number: It’s Marketing 101

For SEO marketing, a phone number is essential.

I can’t believe how many websites I come across that don’t use their phone numbers.

I’m not saying it’s not somewhere – but hidden right above the copyright notice isn’t ideal, right?

Sometimes companies include it on their home page but drop it after that. Please.

Or, they include it in a graphic because the website developer they paid knows nothing about SEO – so search engines won’t index the phone number, the street address, the city or the zip code.

Odds are, the company wants to be found on search engines. They’re just in the dark.

Add phone numbers. Don’t hide them. Make them obvious if you care about SEO marketing. Of course, I’m all about online contact. You can reach me at World Synergy – 440.349.4940 ext. 635

I Don’t Want to Be Found on Search Engines

Isn’t it odd that a company would rather hang onto its money than make some effort to be found on a search engine?

But that’s exactly what businesses do when they don’t embrace search engine optimization and hire an SEO firm.

If they’re profitable today – and pleased with the customer list, they lack the motivation to devote much time or money to SEO matters.

The reality is that people do search for services – professional services, local, national, etc. Even if you don’t continue with an effort, you should make some provision to be found. A new customer can pay for the investment. It often doesn’t take scores of new customers – especially in B2B.

Linking Building Tool

I’m not affiliated with this link building tool (no cash for me), but I’ve been sending it to my friends.

The Link Builders Toolkit is a massive collection of links. Sure, you’ve seen many of them. But the Excel resource really rounds out what you need for link building.

Get it here.

Website Development No-No

If you have a website with multiple products and a few countries, don’t toast your home page and reduce it to a logo and a “Select Country” download.

Search engines will have trouble crawling (indexing) the website, rankings will fall, revenue will decrease and everyone will feel like Monday came too soon.

Either make the country options more apparent on the real home page or make sure the new home page is filled with strategic content and links.

Look for other Website development tips soon.