Internet Home Page Marketing Tips

If you want to do better with search engines, pay attention to your Internet home page that packs a lot of power – and for good reason.

It’s typically the most visited page and your web site navigation points to it.

Sure, you may want someone to go to a specific product or service page.

At the end of the day it may be the home page that they discover first.

What’s on that page that may drive someone to the right page after the home page. What conversion opportunities are there?  Is there a short form? What about a phone number?  Is there a download opportunity for a white paper? Can you announce a special offer?

A home page does so well because other web sites link to it from the outside.  It’s not abnormal for a newsletter and other web site or a directory to link your home page merely out of protocol. In other words, it’s the beneficiary of how people link. Links are crucial because search engines put a lot of stock in them.

Search engines determine whether websites linking to yours are related. Search engines also look at what text someone uses when they link to you, especially the text that’s within the link or near the link. Everything makes a difference.

Again, your home page needs a terrific web design. What words are you using and where are they located?  What headlines and subheads are you using? What words are boldfaced and what words are hyperlinked? What pictures you use will make an impact. Your home page must make it easy for someone to get around and to understand what it is you even do.

If your home page ranks well for some keywords, don’t do anything drastic. If you go in, make simple changes, subtle adjustments and measure the results.  You don’t want to capsize your efforts just because you get a little too greedy or you naively make alterations without really knowing what you’re doing.

Need an online marketing specialist? I can help.

Online Search Marketing – Link Building Tips

World Synergy just released a handy how-to guide, “22 Link Building Tactics to Boost Web Site Traffic.” It details what to do to get other web sites to link to yours.

If you don’t know by now, search engines put a lot of stock in link building. When they decide how well a web site will rank among the results, link building is a huge factor. It has tremendous influence in what you can do with online search marketing.

Why? Think of it as a vote of confidence. If you get a link from Aunt Carla’s flower shop, that might be a vote. If you get a link from a relevant industry directory, that might be a 100 votes.

Here are some of the link building tips in the free guide:

Form strategic business link partnerships.
It’s the real deal. World Synergy isn’t talking about those silly link collections where people link to one another regardless of what they sell. Among link building tips, this could be a whopper. If you link to a related product or service – in an area of your web site that makes sense – the other place can link to you and you both get traffic.

Audit existing links.
You probably have places linking to you already – you just have to check. But are they giving you the best links? Probably not. Does that link include strategic keywords (anchor text)? Are vital keyword phrases at least near the link? Do you get the idea. If you want to make the most of link building tips, then act on the ones with the most value.

If you get a place that already doesn’t mind linking, work with them to update the way they link. It’s not just the link that matters – but the nature of the link and authority of the web site linking to you (relevance and the quality of web sites linking to the web site that links to you).

Link Building Tips

Businesses have many options to attract links to their web sites. For Aisle #6 on my “SEO Is NOT a Candy Store” series, I provide several link building tips. Sometimes link building tactics begin with the links that are already pointing to your web site. It’s a matter of making better use of them. Learn how in this video.

Linking Building Tool

I’m not affiliated with this link building tool (no cash for me), but I’ve been sending it to my friends.

The Link Builders Toolkit is a massive collection of links. Sure, you’ve seen many of them. But the Excel resource really rounds out what you need for link building.

Get it here.