Online Marketing Matters » online marketing strategy http://www.onlinemarketingmatters.com Helping businesses of all sizes make sense of SEO, PPC, Social Media, Online Video, Copywriting, eMail Marketing and more. Wed, 18 Aug 2010 02:50:43 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 PPC and SEO – How They Get Along http://www.onlinemarketingmatters.com/ppc-and-seo-how-they-get-along http://www.onlinemarketingmatters.com/ppc-and-seo-how-they-get-along#comments Thu, 11 Mar 2010 05:49:50 +0000 Mike http://www.onlinemarketingmatters.com/?p=20

Crispin Sheridan has a great piece about how to leverage data and analysis from both PPC and SEO – areas that should never operate as separate silos.

Both have their advantages and drawbacks; together they can make any online marketing program more powerful and worth the cost.

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