Online Marketing Matters » Online Marketing

Free Web Site Audit

Mike — Wed, 18 Aug 2010 02:49:54 +0000

It’s really easy for web marketers to tap into a couple of tools and give companies a quick report about a website.

World Synergy ignores the norm and is offering custom web site audits – actual evaluations of a website from multiple angles.

And guess what? I head up the assessments as Web Strategy Thought Leader at World Synergy, an online marketing firm offering a full range of other Internet and IT services.

We have a good approach and a format that makes helps us offer our feedback in a way that makes sense for marketers and business executives. And we even offer a phone consultation to review our findings that cover:

Design
Programming
SEO
Calls to Action
Inbound Links
Rankings

Increase Site Traffic with a Solid SEO Program

Mike — Sun, 15 Aug 2010 00:47:28 +0000

We all know that ranking higher for a search term will deliver more traffic to your site. But how much more traffic can you really expect from a higher ranking?

Read the full report published by Chitika.

When you rank number 1 for a search term, about 34% of the people who searched for that word will click on your site. Number two drops to about 17%, number 10 (bottom of the first page) gets about 2% of the clicks.

There’s a huge drop for sites ranking in the 11-20th spots. These ranking positions appear on the second page of search results.

Here’s a breakdown of the percentage of traffic a site will get based on its rank:
1 34.35%
2 16.96%
3 11.42%
4 7.73%
5 6.19%
6 5.05%
7 4.02%
8 3.47%
9 2.85%
10 2.71%
11 1.11%
12 0.85%
13 0.70%
14 0.57%
15 0.48%
16 0.39%
17 0.33%
18 0.28%
19 0.28%
20 0.29%

Remember that you can use the Google Keyword Tool to estimate the global monthly search traffic for your phrase.

Online Marketing Firm – New Guide with 25 Tips

Mike — Sat, 05 Jun 2010 17:03:33 +0000

At World Synergy, I put together a new guide for marketers.

The guide, “25 Ways to Succeed with Online Marketing,” is available for free. Yep, no charge.

Download it here.

I’ve been doing online marketing for 13 years now. I picked up some great ideas and developed some of my own. They’re all packed into this practical online marketing guide.

Social Media Marketing Book

Mike — Fri, 21 May 2010 16:08:48 +0000

Way to go Dan Zarrella. He did an awesome job on his new book, “The Social Media Marketing Book.”

It’s clear, handy, concise, relevant and useful.

Dan’s established himself as one of the leading experts in this field – and he has a keen sense of culture, technology, business and history.

Buy it here: