I put together a handy list of 13 activities that can ruin any SEO program.

Check out the piece at Web Pro News called “13 Ways to Sabotage Your SEO Opportunities.”

Of course, there is always the big one – ignoring SEO during a website development project. Dumb. Dumb. Dumb.

But there are a dozen other topics as well. There are lots of Web SEO tools available on the Internet. The article may not be a calculator or a subscription service, but it has more than food for thought.

At times I’m a little blunt, a little unorthodox. That’s my style. More and more, I just want to tell things like they are. One of the 13 is about business owners. If a web site has failings, if the business kind of messed up, maybe it’s time to admit the error in judgment and dig team (financially) to remedy the situation.

Sure, buy or try your standard set of web SEO tools, but it also helps to think about strategy as well. It helps to make sound business decisions. That’s not always about whether to do SEO at all. It’s a matter of who know how to do it in-house, who can be trained (and what confidence you have that they know what they’re doing), whether to go with an outside consultant, etc.

Every website can be a candidate for SEO, but you really need to think about the eligibility factor. Just like sports players who must comply with eligibility rules, websites need to be ready to play.

Or, if they aren’t ready, they may need to get in shape before having a shot at ranking well for quality keyword phrases.

I made a new guide on the topic for World Synergy, which I joined this year (I’m the Web Strategy Thought Leader).
The complimentary report is called: “SEO: How Eligible Is Your Website to Play?”

The guide walks through several website factors that can help marketers determine how much their companies will succeed with SEO. Online marketing comes at a price. Some people pay it along the way. Others have to catch up.

How eligible is your website? Get some fresh insights today.

I like tools as much as the next person.

SiteProNews has an excellent collection – worth the visit and a few downloads.

Get it here.