I get annoyed every time some online marketing maven suggests that website search engine rankings don’t matter.

Of course they do.

And they don’t.

If you’re an executive and you just only look at your rankings because you think it’s  fun to be high, then your approach is a bit short-sighted. So what if you rank well? Does it mean the keyword is the right one, that it drives traffic and converts?

By themselves, rankings don’t say a lot. But they’re a critical part of any SEO strategy and the multiple factors you need to consider in your analysis.

Check out my new piece on ranking analysis at SiteProNews: