You can do a lot with social media, including:

• Establish a Facebook profile
• Maintain Facebook with the latest news
• Establish  blog with the company branding
• Update blog with on a regular basis
• Establish LinkedIn profile
• Create a Twitter account
• Post to Twitter, follow others on Twitter

You can make the most of your social media efforts by identifying the types of people/companies that you want us to focus on.

In addition, you can:

- Promote social media among employees;  invite them to Like/Follow on your business on Facebook
- Ask employees’ family and friends to Like/Follow
- Invite customers to follow your business on Facebook
- Ask employees to establish and update Linked In profiles so they link to your business

Social media opportunities for your web marketing strategy:

Social Oomph
Objective Marketing
Buddy Media
Virtue
Ripple6
SpredFast
TubeMogul
CoTweet
HootSuite
Radian6
KickApps
SocialToo
Ping.fm
Social Mention
FriendFeed
Filtrbox
Popular Media
Social Meter
uberVU
Trendpedia

In Aisle #7 of my series, “SEO Is NOT a candy Store,” I look at the undeniable value of blogs.

Blogs are great way to add content your website and support your website marketing strategy.

You can be topical, clever, have some fun, or be informative.  It’s up to you.  One of the best things about blogs is that they get indexed faster than regular pages.

If you’re trying to compete on search engine rankings, adding blog posts is a great way to support your strategic keyword phrases.

With WordPress, for example, you can use the SEO All in One Pack to control your settings.  The plug in is a neat feature that allows you to stipulate a unique, keyword-rich page title that is different from the page header.  If you have a blog, it’s also a wonderful way to establish or reinforce your expertise.

A blog basically says, “I’m an expert. I’m an authority on this subject.”

You could post daily, several times a week or just a few times a month. It really depends on what your objective is.

As you work with your blog, document what you’re doing so you know what keywords you’re trying to emphasize and try to cross link one blog post to another.  If you take my advice, I wouldn’t pass up the opportunity to establish a blog. As the competition grows more fierce,  a blog can be a weapon you can use in the marketing battle you face daily.

What’s working with your website marketing strategy? Learrn more about online marketing firm services.

At World Synergy, I put together a new guide for marketers.

The guide, “25 Ways to Succeed with Online Marketing,” is available for free. Yep, no charge.

Download it here.

I’ve been doing online marketing for 13 years now. I picked up some great ideas and developed some of my own. They’re all packed into this practical online marketing guide.

Way to go Dan Zarrella. He did an awesome job on his new book, “The Social Media Marketing Book.”

It’s clear, handy, concise, relevant and useful.

Dan’s established himself as one of the leading experts in this field – and he has a keen sense of culture, technology, business and history.

Buy it here: